Five Proven Strategies to Increase Brand Engagement

What characteristics would your “ideal customer” have? This is someone who consistently offers suggestions on how you might do better in your side business, purchases all the goods you offer, and comments on all of your postings. However, this person does not enter the store as the “ideal customer.” They become engaged and activated by consistent, high-quality material, which raises their investment in your brand, through a series of events. If you want to improve your brand engagement and increase sales, follow these five proven strategies:

  1. Resilience

Consistency may be the element that has the most impact on engagement. This implies that you blog regularly, not just when you feel like it—every week or every month. Or, if you run a podcast, you release new episodes on the second Tuesday of every month rather than haphazardly in the fall when things are a little slower.

People will want to interact with you if your message is compelling. However, there is a decreased possibility that people will regularly engage with you if they cannot arrange their schedules around the delivery of your information. Why would we, after all, anticipate a more constant response from our audience than we do? Organizing a simple posting calendar or blog release schedule can make all the difference.

  1. Variety

The golden rule of engagement is that if you keep a “consumer” interested, they will continue to be interested. Sounds straightforward enough, doesn’t it? Actually, there’s a little more to it than that.

It’s time to add more diversity to your content output once you have consistency down to a science. If you typically only publish on social media, try something new and start sending out a weekly email with a blog post based on the sermon for that week. Or, if you already have a sizable email list from your regular blogging, you can increase value by sending out podcasts every two weeks to that list.

As a result, there will be more opportunities for consumers to interact with your brand. This will encourage “oldies” to continue returning or even move them closer to the goal of being a “perfect customer.” Since these new formats may better correspond with “newbies'” preferred method of brand connection, it will jump-start the engagement process for them.


  1. High-grade

At the end of the day, it could be preferable to refrain from posting altogether if your content is poor. When I say “excellent,” I don’t always mean crisp sound or high-quality production—I’m more thinking of the message you are conveying as a whole. Make sense? Is what you’re saying? Do you believe your message is genuinely beneficial? How is the “cost” of engaging with you (time, small fees, etc.) massively outweighed by the value you provide to your audience?

The increase will happen if what you are communicating to your brand audience is excellent.


  1. Reaction

This is an important element that many leaders overlook. They want their team to condense their speaking engagements and graphics into snappy Instagram trailers, but they overlook the crucial fact that social media is social.

Your followers won’t leave comments on your article if they don’t believe they will receive a response from you. A simple thumbs-up, “hallelujah,” or “like” can work wonders. Even better is if your leader can answer with a picture or a video. Engagement rises if your brand appears less like a business and more like a real person.


  1. Organic Content

The spontaneous, impromptu posting comes last but not least. It’s a picture of someone praying in the green room before a new service or of a volunteer taking down after the eighth Easter service. It’s either one of your high school lacrosse or wedding pictures from 20 years ago. This information is devoured by audiences because it feels authentic.

Your results will substantially improve in just a few months if you implement these five tested tactics to enhance brand engagement. Rome, as they say, “was not built in a day.” Always keep in mind that “perfect customers” don’t just stroll in the door. It is your obligation to develop, engage, and activate them.



Leave a Comment

Your email address will not be published. Required fields are marked *

Web Design Training

Register Today to access our FREE Web Design Training.

Most Popular

Best Software Development Company in Kenya

Digital Marketing Training

Scroll to Top

Our Recruitment management systems has a range of components and functions. They include applicant tracking systems for managing job postings and applications, and customer relationship management-type functions to keep applicants connected and engaged. Many of these tasks are automated. The portal modules include:

  • Application Module
  • Screening Module (Three screening levels)
  • Shortlisting Module
  • Interviewing Module
  • Ranking Module

The modules facilitate profile creation and updating, application submission, screening of candidates before shortlisting, shortlisting of qualified and fit candidates for the position, interviewing of shortlisted candidates and finally ranking of the shortlisted candidates.

Our E-Learning Platform allows organizations and learning institutions to create and sell unlimited online courses under their own brand. Clients can share their knowledge, launch their community, and enable their people to learn from each other, all under one system.

The system allows an organization to accomplish the following objectives:

  • Ability to sell courses online

  • Ability to create and connect with communities / groups online

  • Ability to build online membership programs

  • Ability to provide a structured corporate training to its staff

  • Non-Profit Organizations (NGO’s) can provide valuable training to its staff and volunteers via the available modules

  • Ability to conduct blended training

  • Ability to hold and schedule virtual meeting directly from the system

Eujim POS is an easy to use Point of Sale with the option of being fully integrated with Barcode Scanners, and offers you powerful functionality, including airtime, account and suspended sales, as well as shifts and cash-up reporting.

Modules include:

  • Point of Sale
  • Inventory/Stock
  • Debtors
  • Creditors
  • Quotes
  • Bill of Quantities
  • Jobcards
  • Purchase/Sales Orders
  • SQL Report Writer (embedded)
  • DBISAM SQL Database (Global award winning, embedded)
  • EFT Integration
  • Loyalty Integration
  • SMS marketing
  • test

Eujim Soultions offers a comprehensive HR management system to suit all of your business HR needs. With our unique HR management software, you pick exactly what you need and leave behind anything you don’t. Our individual modules are designed to solve your biggest HR problem – or all of your problems. Start with what you need now and add as you go..

We are looking for a talented Sales Executive to join our team!

We are currently seeking a talented sales person to join our team in the role of Sales Executive. As a Sales Executive, you will be responsible for developing and executing marketing campaigns that effectively promote our products and services to our target audience.


  • Developing and implementing marketing strategies to drive customer acquisition and retention
  • Conducting walk-ins to prospective clients’ offices and promoting our services.
  • Conducting market research and analysis to identify trends and opportunities
  • Creating engaging content for various marketing channels, such as email, social media, and website
  • Managing and optimizing our digital marketing campaigns, including SEO, PPC, and social media advertising
  • Collaborating with cross-functional teams to ensure alignment and execution of marketing initiatives


  • Bachelor’s degree in Marketing, Business Administration, or a related field
  • 1 year of experience in marketing, preferably in a B2B setting
  • Strong analytical skills and ability to use data to drive marketing decisions
  • Excellent communication and interpersonal skills
  • Experience with marketing automation and CRM platforms
  • Ability to manage multiple projects simultaneously and meet deadlines

We offer opportunities for growth and development within our company and a chance to work with a dynamic team. If you’re passionate about marketing and looking for a challenging role, we want to hear from you. Apply today and join us in creating effective marketing campaigns that will drive business growth.

To apply, please send us your resume and a cover letter detailing your experience and qualifications to:

Application Deadline: 25th April, 2023

We are looking for a talented Graphic Design Intern to join our team!

We are a growing company looking for a skilled graphic design intern to help take our brand to the next level. As our graphic designer, you will be responsible for:

  • Creating engaging visual content that captures our brand’s unique personality and appeals to our target audience.
  • Collaborate with our marketing team to develop creative concepts and visual assets for various marketing campaigns.
  • Create engaging visual content for our website, social media platforms, and other marketing materials.
  • Design graphics, layouts, and templates for email marketing campaigns, newsletters, and other digital assets.
  • Ensure all visual content aligns with our brand guidelines and maintains a consistent look and feel.
  • Stay up-to-date with design trends and technologies to bring fresh ideas to our marketing efforts.


  • Proficient in Adobe Creative Suite (Photoshop, Illustrator, InDesign)
  • Strong portfolio showcasing design skills and creativity
  • Excellent communication and collaboration skills
  • Ability to work in a fast-paced environment and meet tight deadlines

We offer opportunities for growth and development within our company. If you’re a passionate, creative, and driven graphic designer looking for your next challenge, we want to hear from you!

To apply, please send a link to your previous projects, your resume and a cover letter detailing your experience and qualifications to:

Application Deadline: 25th April, 2023

We are looking for a skilled Mobile App Developer to join our team!

Are you a skilled mobile app developer looking for a new challenge? We’re currently seeking a talented individual to join our team as a mobile app developer!
As a mobile app developer with our team, you’ll have the opportunity to work on a variety of exciting projects, developing cutting-edge apps that meet the needs of our clients. You’ll be responsible for working closely with our team of designers, project managers, and other developers to bring your ideas to life and deliver high-quality results.
To be considered for this position, you should have a solid understanding of mobile app development, with experience in either React Native or Ionic frameworks. You should also have a strong attention to detail, excellent communication skills, and the ability to work well in a collaborative team environment.


  • Developing mobile apps using React Native or Ionic frameworks
  • Collaborating with designers, project managers, and other developers to ensure high-quality results
  • Writing clean, efficient, and maintainable code
  • Conducting code reviews and providing feedback to other developers
  • Staying up-to-date with the latest trends and technologies in mobile app development

We offer opportunities for growth and development within our company. If you’re a passionate, creative, and driven graphic designer looking for your next challenge, we want to hear from you!

To apply, please send a link to your previous projects, your resume and a cover letter detailing your experience and qualifications to:

Application Deadline: 25th April, 2023